With Extraordinary Results in Media Coverage, Strategy, Content Marketing, Social Media and More


About Us

We are a results-driven, client-focused PR and marketing communications firm that delivers smart strategy, top-tier national media coverage, compelling content marketing produced by former journalists, and highly effective social media, video marketing, graphic design, web design and SEO to meet all of our clients’ creative marketing needs. We have held senior positions at some of the world’s most respected media outlets, PR agencies, nonprofits, hospitals and healthcare companies.

Members of our team have worked as reporters, writers and editors for Reuters, AP, CBS News, The Hollywood Reporter, PBS and WOR Radio; video producers for ABC and USA Networks; senior executives for major PR agencies Rubenstein PR and M Booth; communications strategists for U.S. and international government agencies and nonprofits including the United Nations, the National Institutes of Health, the U.S. Department of Health and Human Services, the Ontario Ministry of Health and Long-Term Care and the Canadian Diabetes Association; communications executives for hospitals such as Beth Israel Medical Center, St. Luke’s-Roosevelt Hospital and New York Hospital Queens Presbyterian, and corporate communications executives for major pharmaceutical and healthcare companies including Merck, Johnson & Johnson, Glaxo Smithkline, Roche, Abbott Laboratories and Baxter International.

Today more than ever, content is “king,” and with years of professional journalism experience, we provide the kind of high-quality content marketing and social media campaigns that draw traffic to your website, build your online following, engage your target market, increase brand loyalty and DRIVE BOTTOM-LINE RESULTS!

We have a distinctive specialty in producing all types of compelling content including articles, blogs, op-eds, speeches, copy writing for the web, videos, social media posts, marketing publications, brochures, annual reports, grant proposals and any other type of content you can imagine. We represent clients in all industries but have particular expertise in the fields of healthcare, entertainment, public affairs, politics, international affairs, education, the arts and social change.

AWAKEN offers a unique blend of today’s most relevant PR and marketing communications skills. You will find that we are fearless, flexible and fun and that we think out-of-the-box, providing additional marketing services such as corporate sponsorships, event planning, celebrity and political appearances, speaking engagements and branded entertainment to meet your objectives.

aboutus1Having worked AS journalists and WITH journalists for many years, we have the media contacts and know-how to get stories about you, our clients, in top-tier TV, digital, radio and print media. We regularly achieve high-impact press interviews and coverage in the most prominent media outlets and news shows including CNN, MSNBC, Fox News, Fox Business, Bloomberg TV, MTV, CNBC, Good Morning America, The Today Show, CBS This Morning, The New York Times, The Wall Street Journal, The Washington Post, The Los Angeles Times, USA Today, Thomson Reuters, Time, Fortune, Forbes, Reuters, AP, Bloomberg, USA Today, Yahoo and The Huffington Post, among many others.

What makes us stand out is that we offer extraordinary results that frequently surpass what clients receive from large PR firms. We recommend but don’t require monthly retainer fees. We treat every client as if they are our ONLY client and work within their budgets to achieve their specific goals.

We go beyond PR to recommend and execute marketing strategies because we know what makes for a great story also makes for great success at any business or organization. And we don’t only get our clients media coverage; we position them as the go-to experts and thought leaders that reporters and producers call whenever they need commentary on breaking news or trend stories.

As former entertainment journalists, we also can provide our clients with access to Hollywood producers, studios, networks and directors to integrate marketing messages into film and TV content.

Whether you’re a non-profit, medical or academic institution, artist, author, political organization, think tank, startup or established and profitable business, we spread the word about how YOU and your business or organization are making a difference.

For more information on how AWAKEN PR can wake the world up to your mission and message, email us at or call (212) 653-1818.