Known for her storytelling and media strategic skills, Raina is a highly experienced PR executive who has served a wide variety of big-name brands, non-profits, public affairs clients and startup companies through her tenures at Rubenstein PR, where she served as Director of Media Relations, and at MBooth& Associates where she held the title of Senior VP.
At MBooth, where she worked for 15 years, Raina won numerous prestigious awards for campaigns she helped develop. She represented such clients as American Express, Avon, Wharton School of Business,
JCPenney, Zales, Unilever Interactive Unit, AIG, KPMG, Ernst & Young, CareerMosaic (sold to Yahoo HotJobs), Queens Center Mall, Aerosoles and International Council of Shopping Centers.
Raina has also worked with a variety of not-for-profit organizations during her career including the Simon Wiesenthal Center, Rabbi ShmuleyBoteach’s This World: The Values Network, The Blue Card, which helps Holocaust survivors, Birthright and Pledge 2 Protect, among others. She has also represented Bayer in its partnership with the nonprofit K9 for Warriors and the Trane environmental platform.
Raina began her public relations career at Markham/Novell Communications, where she helped Jim Henson Productions enhance the appeal of Miss Piggy, Kermit and friends for licensors, helped promote Bob Guccione’s magazines, and helped launch Erno Rubik’s Magic during a worldwide tour.
Prior to embarking on her PR career, Raina worked as a journalist/editor at United Feature Syndicate where she published two syndicated columns featuring her interviews with celebrities, wrote freelance articles for the New York Daily News, and trained to become an agent at the William Morris Agency.