Achieving High-Profile Media Coverage for Inspirational Documentary about Creating Positive Role Models for Girls
Filmmakers Sarah Moshman and Dana Michelle Cook are interviewed on Good Morning America
BACKGROUND: Founded in 2011 by filmmaker Scilla Andreen, The IndieFlix Foundation is at 501(c)3 that holds a unique place at the intersection between donors who want to inspire global change and creatives who have powerful stories that can unite us and change the world. The Foundation believes in the transformative power of film when watched offline in a community. By sponsoring the development of curriculum and supplemental programming, IndieFlix helps audiences delve deeper into issues and provide context to help films make their greatest impact.
CHALLENGES: Documentaries, especially educational ones, can be difficult to get into the mainstream media since they’re not generally catchy or flashy and don’t have huge marketing budgets supporting their release.
CAMPAIGN: An intense media outreach campaign for “The Empowerment Project: Ordinary Women Doing Extraordinary Things” was launched to drive interest in the documentary, attract more sponsors and increase school and community screenings of the film.