We achieve high-profile media placements for our clients on a consistent basis. We have an extraordinary track record in achieving national TV, digital, social media, radio and print coverage for all of our clients, even little-known non-profits and startups. As former journalists, we know exactly how to turn your organization, company or product news into a compelling story journalists will be eager to cover, write press releases that read like news stories, and how to successfully pitch your story because we know how journalists think.
As a result, we consistently achieve high profile media interviews and coverage for our clients with top tier media outlets such as CNN, MSNBC, Fox News, Fox Business, CNBC, Bloomberg TV, ABC’s Good Morning America, NBC’s The Today Show, CBS This Morning, MTV, ESPN, The New York Times, The Washington Post, The Wall Street Journal, USA Today, Thomson Reuters, AP, Bloomberg, USA Today, Forbes, Fortune, Time, The Huffington Post, Yahoo News, Crain’s and Fast Company, among many others.
With an extensive background as journalists for leading media outlets including Reuters, AP and The Hollywood Reporter, we are pros at writing authentic SEO-driven blogs, articles and social media posts that will drive traffic to your website, raise your Google rankings and engage your customers, donors, stakeholders and online following. We know what works on the web and are experts at content management.
Media and Marketing Strategy
With many years of experience in both PR and journalism, we are experts in devising and implementing highly effective integrated communications plans for our clients that help them achieve not only their public relations goals but also their marketing and business goals. When our start up and non profit clients come to us seeking media coverage but don’t have a strong enough story to tell, we devise and implement marketing strategies that will help them achieve the high-profile visibility and media coverage they’re seeking.
We help you, our clients, take full advantage of social media, making sure you’re on all the right platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Google+, Pintrest and FourSquare, and engaging all of your key audiences. We conceive and execute online campaigns, write social media copy, design graphics and produce videos that attract new followers and digital influencers, increase traffic to your website and raise your company or organization’s visibility and brand loyalty.
We have a distinct specialty in helping to turn leaders of any business or organization into experts in their fields that reporters and producers will want to interview repeatedly for their online, on-air and print news stories. We position you to promote a point of view that educates your audience, and strengthens your relationship with them. We help you develop topics and themes that reinforce your brand and build a platform to communicate your expertise through articles, commentaries and media interviews.
We teach our clients how to speak to reporters during interviews and at events so they get maximum positive publicity and know how to avoid the pitfalls of negative media coverage. Through individual training sessions, we help our clients frame their most pertinent messages and to stay on point even if a reporter leads the interview in an unexpected direction. We make sure our clients are camera-ready, prepared to answer tough questions and in control throughout the interview no matter what questions are asked. We have successfully trained celebrities and the leaders of start-ups, established brands and nonprofit organizations to speak in their most authentic voice. We also coach our clients to deliver more dynamic and persuasive speeches and sales presentations.
Web Design and SEO
We design search engine-optimized and mobile-friendly custom websites in a range of styles that cater to our clients’ marketing and e-commerce needs. We work with talented and experienced designers whose styles range from extremely professional and business-oriented to hip, youthful and creative to reflect your unique brand identity and engage your key audiences and customer base. We incorporate the latest features to give your customers the best possible online experience. We are highly skilled at copywriting for the web and writing authentic, motivating content that achieves your sales, branding, marketing and business goals.
We are experts in Google Analytics and are up to date with Google’s latest ranking factors so we build every element of your website with Google search in mind. We also provide ongoing monthly SEO services to ensure your website is getting noticed, drawing traffic and consistently moving up in Google rankings.
We produce compelling marketing videos in varying styles that tell your story in engaging and exciting ways. And we brainstorm to create videos for social media that your followers will be eager to share and can go viral. We work with experienced video producers, many with high-profile TV news, TV and film promotion, TV commercial and digital backgrounds who work within client budgets.
We book speaking engagements for our clients including keynote addresses and panel participation at high-profile events, conferences and trade shows nationwide.
We plan press conferences and high-profile events to introduce or promote your brand or cause to the media, bloggers and influencers, Whenever possible, we book talent, politicians and celebrities to create exciting and newsworthy events the media will be eager to cover. We utilize our traditional PR and social media strategies to maximize publicity and results for your event.
We help clients prepare for potential PR crises and react quickly and decisively to turn the story around and prevent damage to their reputation if they do encounter negative publicity. We devise the most creative and effective communications strategies possible to put the best spin on a negative story and change the media narrative.
We write persuasive and powerful articles, blogs, speeches, op-eds, letters to the editor and social media posts that effectively communicate your company or organization’s vision and message. We also write, edit and design marketing brochures, annual reports or any other marketing materials you need. We can also help in writing grant proposals.
We develop and implement multiplatform campaigns that mobilize grassroots support, identify and engage key influencers and utilize all communications channels to sway public opinion and effect legislative and social change. We set up meetings with editorial boards and news directors, seek out political and celebrity endorsements, write powerful editorials, talking points, blogs, articles and speeches, achieve high-profile media placements and develop viral and innovative social media campaigns in our public affairs work.
Due to our connections and experience working with Hollywood producers, directors, networks and studios on entertainment marketing, promotions and branded entertainment, we have the expertise and contacts to get our clients’ products, causes and marketing messages integrated into film, TV and online entertainment content as well as the media.
When nonprofits or up-and-coming artists need extra help with funding, we help secure corporate sponsors and partners.
We write, edit, design, publish, distribute and market eBooks for you, our clients. We transform your book into ePUB and ePDF formats – the two most common electronic book formats used by a wide variety of eReaders, and include tagging and online-search capabilities, to maximize distribution. We can help you embed graphics, animation, video or music to make your eBook truly stand out.
We also help you distribute your eBooks and increase sales through strategic marketing and planning. And help place your eBook directly into the hands of the major eBook stores such as Amazon®, Apple®, Barnes & Noble®, Kobo®, and Overdrive® that will add your book to their library of available titles.
We provide graphic design services to meet our clients’ needs for logos, full corporate branding packages, print brochures, pamphlets, fliers, and any other marketing materials; print and online ads, direct mail campaigns and social media graphics. Our graphics are designed by talented and experienced professionals who know how to create just the right visual imagery to personify your brand identity.