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How To Protect Your Business From Cyber Attacks

Cyber attacks against businesses have increased dramatically in recent years. Read on to learn how you can protect your company from this digital threat.

Cyber attacks have always been a potential threat for any Internet user, but in recent months, businesses have seen a significant spike in the number of digital onslaughts directed at commercial entities. Although online security is important for every person to understand, companies that rely upon technology to store vital resources, databases, and information are at much greater risk of cyber attacks.

In this article, we’ll address the ways in which businesses and organizations can protect themselves and their employees from cyber attacks. To learn more about cyber security, media strategy, digital marketing and other essential communications tactics, please visit AWAKEN PR today or contact us directly at our agency.

Limit Employee Access to Information

The primary cause of cyber attacks against commercial entities is usually traceable. But more often than not, this chain of events is more likely to be attributed to human error than the hacking source itself. That is, affiliates of an organization tend to be the catalyst for unwanted digital transgressions, including social engineering, which cybercriminals then capitalize on.

Whether you’re a CEO, a manager, or a recent hire in an entry-level position, your access to company information should be viewed as a privilege and not a resource for the public. From client information to confidential records to financial statements, the level of transparency surrounding a business’s information should be limited and disclosed only when necessary, and only to those employees or executives who have a need for it in the first place.

To assist in protection against cyber attacks and other forms of hacking, organizations must adopt and maintain an attitude of proactivity in the concealment of personal and professional information. If a former employee leaves or is dismissed, their login credentials and personal file stores should be deleted if possible, and at the very least, thoroughly encrypted.

Current staff should only be able to view the data and company information they need to do their job effectively — no more, no less. Even a single email containing company-specific knowledge may be intercepted and used for illicit purposes during its transmission. To minimize the plausibility of an unwanted cybercrime, communication channels should be designated for and granted to specific hierarchies and areas of the organization.

Use A Private Network

Not only is it costly for businesses to rely on an ISP (internet service provider) for their web access, but the security of such a platform is significantly less effective than that of a private network. No matter the size of a company or the number of its employees, all organizations should consider implementing a VPN (virtual private network) specifically designed and coded for business use.

VPNs are both more economical and more efficient than unprotected office servers. These networks decrease the chance of cyber attacks by encrypting all data while still harnessing the affordability of public Internet access. Even if a company is confronted with a computer-based ambush, they have options for staunching the flow of their vital information. Whether a small business depends upon an in-house IT resource or a large corporation relies on a combination of technology specialists and advanced algorithms, both of these responses can be effective, since a VPN provides an effective frontline of defense that affords entities the opportunity to diversify their digital strategy and secure access to other internal servers before any firewall fortresses are stormed.

Specialize Your Insurance Coverage

Many businesses may not be aware of this, but cyber insurance is a widely available form of coverage. Designed to address and protect against cyber risks, this form of insurance is an effective provision against potential digital security issues like software theft, code corruption, and data breaches. If your company isn’t already under the coverage of cyber insurance, you are at risk of severe financial and reputational repercussions in the event of a cyber attack.

Manage Your Online Presence With Digital Marketing

Although there are many proactive measures that may be implemented to decrease the negative consequences of a cyber attack, this threat shouldn’t be the defining impetus for a company’s digital media strategy. At AWAKEN PR, we design effective digital marketing and SEO strategies to solidify professional organizations’ presence on social media and across internet platforms. This way, if a cybercriminal ever does attempt to harm your business’s success, you’ll have a relationship with clients and the public that negates any reputational damage. When your company is established as an industry leader with a vision and a mission, even the most malicious cyber attack can be mitigated with a socially-driven digital marketing and public relations strategy.